Lately, I’m hearing a lot of people say things like “SEO is dead” or “SEO is a myth, focus on Social Media and you’ll be fine”. These people are usually the same kind of people who know little about what SEO is, or how it works.
SEO is important now, more so than ever before. With companies like Google and Facebook constantly updating their algorithms, optimisation applies not only to your website but in all of your online presence, from Social to Search. Keeping your SEO on point is a never ending game. There’s always a need to monitor your SEO, as algorithms change and are updated – so do your companies rankings and visibility online.
Here’s 3 things you can do right now, to optimise your SEO immediately that anybody can do right from the comfort of their desk.
Google My Business
If you don’t already have a My Business page on Google, go and get one now. It’s 100% free to use and is single handedly one of the most important things for your business on Google. It’s created by Google and runs alongside their search engine. Take a look at an example below.
The box on the right hand side, is Google My Business. As you can see it offers plenty of information about your business, your reviews and how to contact you. It also links to your website (if you don’t currently have a website let us design you one). This is particularly good for improving your local SEO. But it doesn’t stop there, having Google My Business, when verified, puts your business on Google Maps:
In this particular case, a local bar is utilising Google My Business to get in front of people searching for bars and restaurants locally, but the same principle applies to all businesses – even our own! But it is certainly more helpful, to brick and mortar businesses that serve customers face to face. If setting up Google My Business seems like too much work, or you’d like to optimise your Google My Business listing – let us do it for you.
Other Local Directory Listings
Many times people overlook this, it’s free and a great way to get some almost overnight authority to your website. Pro tip: Double check with the directory administrators that they give you follow links to your website, nofollow links will not do anything for your on-site SEO, however, do think about taking the link anyway as the listing may give you a small boost in keyword SEO. It also may be worthwhile, for the exposure alone depending on how popular the directory is.
Now, more than ever before; social media platforms like Facebook and Instagram are used by Google and other search engines to determine how relevant you are to your particular niche. Creating a Facebook Business Page is as easy as eating warm apple pie with ice-cream. It’s free, and once you’ve set it up and added your information, it’s a great place for your customers to come and find you. With easy options for messaging businesses and getting in touch directly, many people find Facebook is easier than searching Google.
Reviews you receive on places like Google, are aggregated into Googles SERP’s and the more you receive, the better you look. As Facebook is such a high authority social network, links from your business page on Facebook are almost certain to boost your exposure on the SERP’s. Not only that, social media is a direct influencer for your business. Here’s some tips to get you started on the right track.
Whatever you do and wherever you do it, one universal rule is to keep your content relevant and current. Always update your content as regularly as you can (but don’t overdo it). If you find you’re out of your depth, let us take care of it for you. Contact us today and we’ll get you started.