We all know what Christmas is like, it’s the busiest time of year – for retail businesses especially. You might think that, that alone would be enough to secure some new custom this season, but you’re likely wrong. Yes, there’s no denying there is more money to be earned at Christmas than arguably any other time of the year in the UK. But just because there is more custom to be had, doesn’t mean you can have it without the effort.
Now is not a time to slow down. Here’s our 5 top tips to make sure your doors are swinging off their hinges this Christmas.
Make Sure You Can be Found Locally
This should be a given for any business, whether you have a store online or not. Make sure your local SEO is up to scratch, and that you can be found on Google Maps. Setting up a GMB (Google My Business) page for your business is a priority if you haven’t already done so. This will give you HUGE benefits locally, don’t underestimate it.
Writing articles of good content targeted for your local area, sending out flyers and leaving business cards in places they can be seen are just some of the way to get found locally.
Run a Locally Targeted Paid Advertising Campaign
Paid advertising is a guaranteed way to reach people at POS (Point of Sale) on Google, Bing, Facebook, Snapchat and many other platforms. You’re able to target specific demographics with many of these platforms. Google AdWords is a keyword based targeting platform, where you’re able to target shoppers and people searching the web via specific buying terms or keywords. Someone searching for “vintage chairs in Barrow in Furness” could see your business at the top of the first page. If you ran a campaign targeting “vintage chairs” and localised the listing to Barrow in Furness – as an example.
Paid advertising may seem like a myriad of complexity to you, but once you get the listing optimised you can truly pull some good results from it. If you’d prefer an experienced Google AdWords professional to manage your Google AdWords campaign for you, get in touch with us today.
Use Creative Strategies to Attract Customers
There’s many platforms out there these days that businesses can use to attract more custom. Snapchat being one of the most creative ways and one not many people will truly know how to utilise. Creating filters or lenses for your business is a really good way to attract peoples attention. A whopping 3.5 billion snaps are sent each day.
A geofilter lens is essentially an overlay for photos and videos on Snapchat. Users can place filters on their snaps when they’re within a certain geographical area. For example, your business. Check out the example below for an idea of what it looks like.
Utilise Social Media to Propel Your Business
Facebook is MASSIVE. It’s undeniable. You can’t walk down the street these days without seeing the Facebook logo. Which means, if you’re not using it – you’re missing out. As much as a nuisance social media is these days, it’s also a huge benefit for your business. Over 2 billion people use Facebook, should we say more? Not only is a Facebook business page great for reaching local people in your area, it also has additional benefits.
Build your brand loyalty on Facebook. “What’s brand loyalty?”, I hear you say. If you’re consistently posting great content, articles, images of your services you’ll build loyalty. If you’re getting good reviews on Facebook from customers too, people will be more likely to trust you over the next business with no Facebook page.
Facebook’s Domain Authority is 100. Yup, 100. If you have a page on Facebook it’s going to be a great boost to your SEO on Google. Meaning if your website isn’t ranking on the first page of Google, your Facebook page surely will. If your website is listed on your Facebook page this is likely to boost it’s SEO too.
All in all, there’s plenty of things you can do to make sure you’re reaching people locally. If you’re struggling to get any of this done, hire us to get it done for you. Get in touch with us via our contact page or check out what we can do for your business on our services page.
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